Re-positioning Seagram's Gin as the go-to gin for the Urban Millennial.

Ready Set Rocket was brought on to pivot the brand's social presence and help them reach the modern hustler—a new target audience not defined by money but by personal passion.

Re-positioning Seagram's Gin as the go-to gin for the Urban Millennial.

Ready Set Rocket was brought on to pivot the brand's social presence and help them reach the modern hustler—a new target audience not defined by money but by personal passion.

Client: Pernod Ricard     |      Agency: Ready Set Rocket     |     Role: Art Direction, Design

Seagrams – Site (D & M)-min (2)
Seagrams – Site (D1)-min
Seagrams – Site (D1) Gins-min
Seagrams – Site (D1) Cocktails Interior-min (1)

Social Strategy Ideation     |      Art Direction of Video & Photography      |      Shoot Planning & Oversight     |      Look & Feel Design     |      Production Design