Seagram's Gin, a long time American staple, needed a way to reclaim their place in the spirits category. We developed a new tagline, brand system and awareness campaign celebrating the brand's long history of bringing friends together.
Client: Pernod Ricard | Agency: Ready Set Rocket | Role: Art Direction & Design
Let’s be real, you’re not into outdoing and impressing others like you once were. But there’s an advantage that comes with age, and that’s being proud of who you are and not trying to be something you’re not. And as America’s realest gin we honor real friends who do real things.
So it’s time to pass on pretentious and proudly celebrate the real us.